IT solutions for public transportMagyar English

On board advertising system

On-board commercial display
On-board commercial display
Controlling more displays simultaneously
Controlling more displays simultaneously
Visual passenger information and commercials depending on the current location
Visual passenger information and commercials depending on the current location
Complex management software
Complex management software
Commercial statistics
Commercial statistics

Public transport companies are in the lucky position to transport hundred thousands of potential customers of multinational companies.

Displaying funny short films, public information and commercials on the on-board displays is exciting and amusing for passengers travelling for shorter or longer periods. Finding the ideal proportion of the mentioned short films may keep the passengers’ attention, therefore displaying commercials may cause significant and ongoing income for the company.

In contrast to the traditional and static stickers and posters this type of advertising has the opportunity of dynamism.

In the bottom and top line of the display (placed in the passenger compartment) are running passenger information and public information. For example: route number, next stop, connections, current time, external and internal temperature. The middle part lists the stops and displays „mute” films and pictures – like commercials, funny short films, public company/customer/city information. The displayed media material depends on preset parameters, such as time, number of displays, route number, environment of the stop or location, etc. The system logs the number of displays and the parameters continuously, and sends all the data to the server.

Wi-Fi is the most obvious and effective solution to upload media materials and to download statistics.

The dynamic commercial system with TFT monitors – developed by the HC Linear IT Development Ltd. – may be easily connected to the traffic control, passenger information and ticket booking system. Therefore we can easily ensure the system to be redundance free, and there is no need of a double GPS receiver, Wi-Fi or GPRS/EDGE/3G/UMTS connection. Data about the route and the stop come from the on-board passenger information and ticket booking system. The fully integration leads to benefits like recording not only commercial statistics but also the current number of passengers.

Product specifications

Technological parameters:

  • Shatter-proof displays in different sizes
  • Mini controller
  • Wi-Fi router
  • Managing different video and picture formats
  • Measuring external and internal temperature

Software functions:

  • Displaying the current location, route number, stop, date and time, etc.
  • Full visual passenger information
  • Making statistics

Benefits of the introduction:

  • Ongoing, predictable income
  • Information and entertainment of a high standard